Senior UX Researcher & Service Designer
User experience research, service design, information architecture, and strategic UX.
My mission in life is to make technology easier to use for everyone. I specialize in 0-1 UX research, helping teams navigate ambiguous spaces from a user-centered perspective, building and maturing UXR practice, and driving a user-centered approach to product strategy. I am a senior qualitative UX Researcher with a track record of improving the user experience for apps that have reached millions of people, including the Facebook App, the NFL App for Xbox, and Microsoft Apps for Win10. I have worked for award-winning agencies, and with brands like Meta, Facebook, Xbox, Microsoft, The NFL, Toyota, ING Direct, Foxtel, Telus, Thomson Reuters, BCLC, AT&T, Samsung, and startups such as Unbounce.