Krispian Emert

As a UX researcher for the Meta family of apps, including Facebook, I conduct qualitative research throughout the product life cycle, from understanding latent needs to assessing product impact. I collaborate closely with product teams and stakeholders to design and execute studies that shape Meta's product strategies. I drive multiple complex, international research programs and mentor junior researchers, all while maintaining high standards and advocating for Facebook's users.

Since 2008 my focus has been on conducting generative, foundational user research and evaluative UXR, including usability testing, to improve the experience of digital products, such as large-scale consumer websites, mobile apps, and transactional web applications.

For example, at Big Park Game Studios, I established Microsoft Xbox's Rolling Research program for evaluative research and usability test implementation strategies. I was also responsible for conducting generative foundational user research, such as diary studies and interviews, to inform the product strategy for the NFL App for XBox.

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In Australia, I worked for Sydney's largest experience design consultancy providing strategic service design for some of Australia's biggest banks, including ING Direct. 

Throughout my career I have established UXR frameworks and best practices, evangelized UX design research, educated teams on UX best practices & standards, and evangelized for the user. I've worked with cross-functional teams, including business intelligence, analytics, data science, quantitive researchers, and A/B testing teams to inform research plans and define success metrics.

Additionally, I mentor junior team members and have taught Information Architecture and Design Thinking courses at VFS.